MODX Lab

Full-cycle web development:

MODX Revolution - development on both current branches, 2.* and 3.*. We pick the best fit for your goals and budget and set up a convenient admin panel, so you can edit the site yourself - change texts, images and content without a developer.

Backend - multilingual MODX sites built on solid architecture and clean code. Version control, CI/CD deployment, staging environment, DB query optimization and index analysis.

Refactoring & migration - cleaning up old code and legacy projects: removing technical debt, rewriting problem areas, updating outdated dependencies. We offer migration paths to modern technologies and current MODX versions - without losing data or functionality.

Frontend - pixel-accurate layouts for all current devices - desktop, laptop, tablet, mobile. Semantic markup, cross-browser compatibility, retina graphics, critical font loading and image optimization.

Performance - Core Web Vitals in the green zone: minimal LCP, zero layout shift, no render-blocking resources. Critical path optimization, lazy load, resource preloading, server-side caching strategy.

UX/UI & Prototyping - user journeys, wireframes and interactive prototypes validated before a single line of code is written. Usability audit, navigation logic, content hierarchy and interface decisions based on real target audience behavior.

A company website is a sales tool, not a business card «just to have one». We build it around the questions a client asks themselves before picking up the phone:

A separate page for every service - someone coming from search lands straight on the answer to their question, instead of hunting for it inside one general «Services» page.

Copy that answers questions - why you are better than the company next door, how the work goes, what the price depends on and what happens after payment. Plain answers instead of a list of credentials.

Proof instead of promises - case studies with numbers, reviews, certificates, photos of real people and the production floor. That is what makes someone get in touch, not the words «quality and reliability».

An easy way to reach you - a form, a phone call or a messenger, whichever the client prefers. The enquiry lands in your email or Telegram straight away, so nothing gets lost.

Several site languages - Ukrainian, Russian, English: each version has its own address and search shows people the right one. Useful if you work beyond Ukraine.

Updates without a developer - news, services, prices and copy are edited by you, in a clear admin panel.

Ready for promotion - the site is built from the start so Google can see it: fast, with a sensible structure. No paying to rebuild it before SEO begins.

A store you can run yourself: products, prices and stock are edited in the admin panel, with no need to call a developer:

Catalogue and product page - categories, attributes, variants and modifications, galleries, related products, SEO fields on every page.

Filters and search - selection by attributes and price without reloading the page, clean URLs for filtered results so they can be indexed.

Cart and checkout - a clear checkout in as few steps as possible, ordering without registration, delivery cost calculation, promo codes.

WayForPay payments - cards, Apple Pay and Google Pay, server-side payment status verification, correct handling of refunds and cancellations.

Nova Poshta delivery - an up-to-date list of branches and parcel lockers right in the order form, cost calculation, waybill generation.

Orders in the admin panel - statuses, history, manager comments, notifications to the customer and to email or Telegram.

Advertising feeds - product exports for Google Merchant and Meta Shopping in a format that passes moderation.

A landing page solves one task: turning a visitor from an ad into an enquiry. So there are no extra sections - only a flow that leads to the target action:

One offer - one action - the structure follows a specific service or campaign: hero screen, benefits, proof, objections, form.

Fast launch - tight deadlines: the page is ready before the ads go live, not after.

Loading speed - Core Web Vitals in the green: a slow page burns the ad budget before the first screen is even seen.

Forms and conversion - minimal fields, validation, spam protection, enquiries delivered instantly to email or Telegram.

Analytics and goals - GA4, Meta Pixel and form submission goals: you can see which campaign brings enquiries and which just spends budget.

Ready for A/B testing - blocks and copy are easy to rearrange, so hypotheses can be tested without rebuilding the page.

Standalone or part of the site - on its own domain or as a section of the main site when several campaign pages are needed.

Full site migration from any platform to MODX - without losing search positions, content or internal structure.

What's preserved: URL structure with 301 redirects, meta tags and headings, internal linking, page content in full. A complete redirect map is built before migration starts - no broken links and no 404s after launch, and the short-term dip in rankings recovers within a few weeks.

What gets rebuilt properly: clean MODX architecture instead of plugin bloat, semantic templates instead of auto-generated markup, a fast and manageable admin panel instead of an overcrowded CMS. The result is a site that loads faster, costs less to maintain and performs better in search.

CMS platforms: WordPress, Joomla, Drupal, Bitrix, TYPO3, MODx Evolution, DataLife Engine (DLE), NetCat, UMI.CMS, Amiro.CMS, Opencart, PrestaShop, Magento.

Website builders: Tilda, Wix, Weebly, Squarespace, Webflow, uKit, Nethouse, Taplink.

Custom solutions: handwritten PHP, legacy frameworks, outdated in-house CMS - migrated with full content and structure audit.

First we remove manual steps where they already are - on the site itself. When a task outgrows the site, a separate tool for your staff appears alongside it:

MODX scripts and plugins - custom snippets, hooks and plugins for your logic: the things no off-the-shelf solution covers.

Notifications and flows - automatic emails, Telegram messages, alerts about enquiries and events - triggered, not sent by hand.

Scheduled jobs - regular operations on a timetable: backups, reports, data updates, mailings, cleanups.

Data collection and processing - automatic gathering of information from external sources and converting it into the format you need.

Records without spreadsheets - products, stock, orders and costs in one database. Data no longer scatters across file copies, and the change history is visible: who changed what and when.

Scheduling and bookings - client appointments, schedules for staff, rooms or equipment. Automatic reminders remove the «please confirm» phone calls.

Sales analytics - a dashboard that does the counting: revenue, average order value, trends by period, best-selling items. Instead of assembling reports by hand at month end.

Personal accounts - for clients, partners or staff, each with their own permissions: who sees what and who can change it.

Less manual work means fewer mistakes - software does not forget, mix up rows or lose enquiries. The hours that went into moving data between files every day stay with your team.

Interactive maps as a working tool on the site, not a plain embed:

Google Maps API - custom map styling, branch and object markers, info windows, routes and directions built into the page.

Leaflet & OpenStreetMap - a lightweight open-source alternative when a free, fast-loading map without API quotas and billing is the priority.

Marker clustering - grouping dozens or hundreds of points into clusters that expand as the user zooms in, keeping the map readable at any scale.

Custom markers & layers - branded pins, category filters, layer toggles and popups with photos, descriptions and links.

Instant filtering by point data - filters by category, district, price or any other marker attribute; the map, markers and clusters update instantly, no page reload.

Geolocation & routing - "find the nearest branch" logic, distance calculation and directions straight from the map.

Data-driven maps - markers generated from a database or CMS (MIGX/MODX), so new locations appear on the map without touching the code.

The stage that saves budget: mismatched expectations are caught on a diagram, not in finished code where a rewrite costs ten times more:

Task and competitor analysis - what the website is for, who the audience is, what already works in the niche and which competitor solutions are worth considering.

Site structure - a page map, the logic of sections and navigation, templates for typical pages, designed with future SEO in mind.

Prototypes - wireframes of key pages: what goes where, which blocks, in what order, and the path a user takes to submitting an enquiry.

Technical specification - functionality described in plain language: what each block does, which fields appear in the admin panel, how the site behaves in edge cases.

Estimate and milestones - cost and timelines per stage, fixed before the start: you know what you are paying for and can see progress, not just hear about it.

The spec is yours - the document stays with you and can be used with any contractor, not only with us.

Full cycle across three directions:

On-Page - content strategy, keyword mapping, meta tags, heading structure, URL architecture, internal linking logic, image optimization for crawl and load.

Off-Page - link building, local citations, niche directories, drop domains: sourcing relevant expired domains, transferring link equity, recovering damaged backlink profiles.

Technical - server response time, HTTP headers, crawl budget management, canonical and hreflang implementation, sitemap structure, robots.txt logic, duplicate detection, redirect chain analysis, backend error impact on indexation, server log analysis and crawler behavior patterns.

E-E-A-T & YMYL - building expertise, experience, authoritativeness and trust. Especially critical in YMYL niches (medicine, health, finance, legal services), where Google demands the highest standards and ranks most strictly.

Google penalty & filter recovery - complex work where every case is different. We diagnose the cause and handle the main types of penalties:

Panda - thin and low-quality content, duplicate pages.

Penguin - spammy or paid links, anchor over-optimization.

Manual Action - unnatural links, spam, cloaking, hacked site.

Helpful Content - content built for search engines, not for people.

SpamBrain and spam updates - Google's automated anti-spam system.

Core Updates - ranking drops after broad algorithm updates.

We find the real cause, fix it and prepare the site for review. The outcome can't be guaranteed - it depends on the specific situation, but we do everything possible to recover rankings.

Optimization for next-generation search: so you're not just found on Google, but cited in AI answers - Google AI Overviews, ChatGPT, Perplexity, Gemini, Claude.

GEO / AEO - optimization for generative and answer engines: content built so models take it as a source for the answer rather than scrolling past.

Structure for citation - clear definitions, FAQ blocks, facts and figures that are easy to lift into a ready answer.

Markup & semantics - correct heading hierarchy, semantic HTML, Schema.org and passage-level optimization for the fragments AI picks as authoritative.

E-E-A-T & trust - expertise and authority signals that both search and language models weigh when choosing a source.

llms.txt & AI access - configuring AI crawler access, the llms.txt file, and control over how and which content models pull from the site.

Visibility & control - tracking which queries and AI answers surface your brand, and working on that presence.

Stable presence in local results and maps:

Google Business Profile - full setup and optimization: categories, services, description, photos, products, regular posts and updates.

NAP signals - consistent name, address and phone on the site and across all directories: mismatches confuse Google and erode trust.

Local landing pages - dedicated pages for cities, districts and service zones with genuine local relevance, not a city name swapped in a template.

Local citations & directories - audit and placement in relevant directories, aggregators and industry platforms.

Reviews & reputation - review acquisition strategy, response management, rating monitoring and handling negative feedback.

Local semantics - geo-tagged query coverage by district, transit hubs and service zones, plus "near me" intent.

Schema & geo markup - LocalBusiness, address, opening hours, areaServed with coordinates and targeted coverage within a ~25km radius, delivery and service zones.

Maps & geo services - presence in Google Maps, correct pins, photos and directions.

A format for those who already have a developer, a marketer or an in-house SEO specialist: you get the expertise and the plan, and your own team does the work:

Review of the current situation - we look at the site, the analytics and the search results, and explain in plain language what is going on and why traffic behaves the way it does.

A second opinion on someone else's recommendations - a review of an audit or strategy from another contractor: what is genuinely needed and what is extra work paid for out of your budget.

A plan, not a task list - what to do first, what second and what not to do at all: priorities by impact on the result, not by volume of work.

Tasks written for your team - wording a developer and a content manager can act on, instead of a vague «do some SEO».

Working with contractors - we help you assess proposals and judge whether the timelines and budget match what is being offered.

Ongoing support if needed - a one-off consultation or regular calls: we step in on the hard parts while your team handles the routine.

An honest answer - if the task cannot be solved with your current resources, or you do not need SEO right now, we say so instead of selling you work.

Full cycle: from configuring each service and integrating it into the site to data collection and analytics that answers "what actually makes money" - not just piling up numbers.

Google Analytics 4 (GA4)

Setup & site integration - creating the account and data stream, connecting GA4 to the site via Google Tag or GTM, verifying data is collected correctly.

Events & conversions - key events and conversions tied to real business goals: leads, purchases, calls, clicks.

Micro-conversions - scroll depth, time on page, click patterns, form and video interactions.

E-commerce & end-to-end - cart, checkout, the path to transaction, revenue and ROI by source.

Segmentation & attribution - audience segments, multi-touch attribution models, funnel drop-off diagnosis.

Deferred loading - our own scripts for deferred analytics loading: trackers don't block rendering, first-screen paint improves and page delivery speed goes up.

Google Tag & Tag Manager (GTM)

Installation & site integration - full cycle: creating the account and container, installing the Google Tag (gtag) and GTM code into the site template, verifying tags fire correctly.

Container & dataLayer setup - custom triggers, variables and a correct dataLayer matched to your site's data model, linked to GA4, Ads and other services.

Server-side tracking & privacy - server-side GTM, Consent Mode and cookie consent handling, resilience to ad blockers.

Deferred loading - our own scripts for deferred Google Tag loading: the tag doesn't block rendering, first-screen paint improves and page delivery speed goes up.

Google Search Console (GSC)

Connection & verification - adding and verifying the site, submitting the sitemap, checking indexation and coverage.

Search data - queries, impressions, clicks, positions and indexation issues in one place.

Behavior correlation - matching search data with on-site behavior: from query to conversion.

Reports & dashboards

In-house dashboard generators - we use our own dashboard generation tools for clear, good-looking reporting: data from GA4, GSC, Google Merchant and Topvisor is pulled into readable panels - every metric in one place.

Domains become available when the previous owner does not renew them. What stays with the domain is its reputation in Google - links from other sites and years of history. A new site needs a year and a budget to build that; here it already exists:

Matching your niche - we look for domains that used to work in a related field, in your language and region. A domain from an unrelated industry brings no value.

Checking the past - using the internet archive we see what the site used to be: whether it sold anything dubious or ran spam. A bad past follows the domain.

Link analysis - who linked to the domain and from where: real websites or purchased networks. Only live links from legitimate resources carry weight.

Google penalty check - whether the domain is filtered or was penalised for manipulation. We only take clean ones: a tainted domain has to be thrown away along with the work.

Connecting it to your site - a technically correct transfer of that reputation: redirects or restored pages, with no duplicates or indexing errors.

Registration and monitoring - we catch the domain the moment it drops, register it in your name and watch renewals so it does not end up with a competitor.

Honest about the risk - there are no guarantees here: Google may reassess the domain. That is why we check before the purchase, not after, and say when a domain is not worth taking.

Structured data Google actually picks up - for rich results, knowledge cards and trust from both search and AI:

Any schema type - matched to your business: Organization, LocalBusiness, Product, Offer, Article, FAQ, Breadcrumb, Event, Review, JobPosting and more - we pick what actually delivers in your niche.

Rich results - star ratings, prices and availability, breadcrumbs, FAQ accordions, images and other elements that make the site stand out in search.

Local business & geo - LocalBusiness with address, opening hours and areaServed: targeted coverage within a ~25km radius, geo-coordinates and service zones.

E-commerce - Product, Offer, AggregateRating: correct prices, availability, currency and reviews for product snippets.

CMS auto-generation - markup generated by scripts from site data and updated automatically: new products and pages get correct structured data instantly, no manual editing.

Standards-compliant JSON-LD - clean JSON-LD (Google's recommended format), with no conflicts or duplication against existing markup.

Validation & monitoring - checks via Rich Results Test and Schema Validator, error and enhancement monitoring in Search Console.

Markup for AI search - structured data also helps language models understand and cite your content accurately in AI answers.

Product feeds and storefronts for Google and Meta - so your products reach Shopping, search and ads with no errors or manual routine.

Google Merchant Center

Account setup - store registration and verification, domain confirmation, Google Ads linking, correct shipping and tax settings.

Feed generation - automatic product feed built from the site catalog: all required and recommended attributes, product variants, GTIN/MPN, Google categories.

Promotions & pricing - correct handling of discounts, sale prices and promotions.

Product reviews - Product Ratings and Google Customer Reviews integration for star ratings in search and ads.

Free listings - getting into Google's free listings and the Shopping tab, not just paid ads.

Meta / Instagram Shopping

Catalog & storefront - catalog setup in Meta Commerce Manager, shop storefront on Facebook and Instagram.

Product tags - clickable product tags in posts, Stories and Reels leading straight to purchase.

Single data source - the same feed and site catalog sync to Meta as well - no double bookkeeping of products.

Growing a website that already works and makes money: changes ship step by step, with a way back, so nothing that already works breaks:

New features - calculators, filters, customer accounts, forms and flows built around your business logic.

New sections and templates - extra page types, campaign landing pages, changes to the catalogue structure.

Interface rework - updating the markup of specific blocks and pages without a full redesign.

Working with inherited code - improving projects written by other developers: first we understand the architecture, then we change it.

Staging and safe releases - changes land on a test environment first, production only after you approve.

Transparent estimates - every task is estimated in hours before it starts: you know the cost upfront, not after the fact.

Continuous maintenance with real knowledge of the project's architecture and history - problems solved at the root, not patched over until they resurface six months later:

Bug fixing - diagnosing and resolving bugs, including someone else's code and legacy from previous developers.

Monitoring & uptime - availability, speed and error monitoring, failure alerts and fast incident response.

Backups - regular backups and the ability to quickly roll the site back if something goes wrong.

Speed & performance - keeping Core Web Vitals healthy, optimizing as content and load grow.

Security - timely patches, vulnerability control and response to suspicious activity.

Content & routine - content entry, text and product edits, small tasks without keeping an in-house developer.

Transparent work - clear tasks and deadlines, reporting, no "magic" and no code nobody can make sense of later.

The server returns 502, the host complains about exceeded limits, the site loads every other time - and none of it comes with real visitor growth. We work out who exactly is creating the load and cut off the rest:

Load source analysis - we read server logs and Cloudflare stats: whose requests these are, which networks and countries they come from, which URLs they hit. Diagnostics first, blocking second.

Bot filtering - content scrapers, vulnerability scanners, behavioural-metric bots and admin panel brute force. Useful bots - Googlebot, Bingbot, payment systems - keep working.

Cloudflare rules - WAF, rate limiting, challenges for suspicious traffic, blocks by network and region, protection for forms and the admin panel against automated requests.

Hosting-side configuration - server-level limits, connection caps, caching of heavy pages so a spike does not take the whole site down.

Reducing the load itself - caching and optimising heavy database queries: often the server goes down not from an attack, but because a few pages eat all the resources.

Response during an active attack - we step in on a live site: enable a stricter mode, apply temporary rules and remove them once the attack stops.

Honest about the limits - a heavy DDoS at network level is solved by a Cloudflare or hosting plan, not by configuration. In that case we say plainly what needs to be enabled and help you set it up.

A one-off format for those who already have a contractor but have doubts. We look at a specific site or proposal and tell you what we see - with no follow-up work from our side if it is not needed:

Code and architecture review - how what you already have is built: whether it can be developed further, and how much technical debt has piled up that will eventually need rewriting.

Proposal assessment - whether the quoted timeline and budget match the actual scope, and whether the proposal contains «just in case» line items.

A second opinion on the approach - whether it is worth doing it the way it is proposed, or there is a simpler and cheaper route to the same result.

Work acceptance - before you pay or close a milestone, we check that what was agreed has been done and that it works the way it should.

Post-mortem of a failed project - what exactly went wrong, what can be salvaged and what is cheaper to rebuild.

An honest verdict - if your project is in good shape, we will say so. Looking for an excuse to sell you a rebuild is not our format.

Full cycle of setup, protection and maintenance:

Hosting setup - choosing and configuring hosting and VPS for the project, administration, tuning for fast and stable performance.

Domains & Cloudflare - any domain work: DNS, proxy, caching, traffic rules, HTTPS certificates.

Backups - regular backups with quick site restore if something breaks.

Bot & spam protection - traffic filtering and blocking of malicious requests that overload the site and skew analytics.

Cloaking protection - detecting content substitution that attackers or compromised scripts serve to search engines.

Hack recovery - finding and removing malicious code, spam links and doorways, restoring the site after a hack.

Upgrading an outdated MODX is not an «update» button: old add-ons and custom code are often incompatible with the new branch. So the work happens on a copy, and the live site stays untouched until the very last step:

Pre-upgrade audit - current MODX and PHP versions, the list of add-ons, custom snippets and plugins, an assessment of the risks and of what exactly may break.

Work on a copy of the site - a full clone on a test environment: all the work and all the breakage stay there while production keeps running as usual.

Manual, not automatic - the core, add-ons and PHP version are upgraded step by step with a compatibility check at each stage, instead of one blind bulk update.

Replacing incompatible add-ons - for abandoned or broken components we find maintained alternatives or rewrite the functionality for the new version.

Functionality testing - forms, cart, search, filters, integrations and the admin panel: key scenarios are checked before the switch, not after customers complain.

Finding and fixing post-upgrade errors - going through logs, PHP and JS errors, broken layout and misbehaving add-ons until everything is stable.

Moving to production - the upgraded version, together with up-to-date content, is deployed at a convenient time, with a fresh backup and a rollback plan.

The site has been hacked, antivirus complains, Google flagged it as dangerous or the host suspended the account - this is exactly what we deal with. First we stop the infection, then we remove the cause:

Malware scan - we go through files, the database, templates and add-ons: viruses, hidden redirects, spam pages, foreign scripts in templates and suspicious cron jobs.

Cleanup and recovery - we remove what was found and bring the site back to working order. If there is a usable backup we restore from it, but we still look for the entry point, otherwise the infection returns.

Finding the cause - how they got in: an outdated add-on, a hole in inherited code, a stolen password, a vulnerable server. Without this, cleanup is temporary.

Closing the entry point - updating vulnerable components, changing passwords and access, restricting file permissions, protecting the admin panel.

Clearing the Google warning - getting the site off the dangerous list: a review request in Search Console once the cause is fixed.

Protection against reinfection - backups, file change monitoring, bot filtering on Cloudflare, regular updates.

Honest about timing - the scope is only clear after diagnostics. If the site has been infected for a long time and there are no backups, rebuilding it is sometimes faster and cheaper - we will say so directly.