MODX Lab

Web Development & SEO on MODX Content Management Framework

Senior SEO MODX Developer Local SEO Google Expert

Experience

My experience in web development and SEO promotion

21+ years in Web Dev

19+ years in SEO

15+ years with MODX

700+ projects

About Me

Who I am and what I do

Welcome! My name is Yaroslav (aka @modx_pro). IT degree, 21+ years in web development, 19+ years in SEO - from the very dawn of search optimization, and 15+ years on MODX Revolution.

I develop, optimize, and promote websites that dominate search results.

My specialty is complex YMYL niches where Google demands the highest quality: medicine, health, beauty, finance, legal services, e-commerce. I work to E-E-A-T standards (Experience, Expertise, Authoritativeness, Trustworthiness) - building the expertise and trust that search engines read and reward with rankings.

Full cycle SEO:
• On-Page: content, keywords, meta tags, headings, URLs, internal linking, images
• Off-Page: link building, local SEO, online listings, drop domains (finding relevant expired domains, link weight transfer, backlink profile recovery)
• Technical: site speed, mobile-friendliness, structured data, XML sitemaps

Full cycle Web Development:
• Planning: requirements analysis, market research, architecture, competitor research, prototyping
• Development: MODX CMF setup, custom templates, responsive design, multilingual support
• Optimization: speed tuning, SEO-ready structure, security hardening
• Launch & Support: testing, deployment, ongoing maintenance

I don't work with these niches: escort, adult content, psychics, drugs, gambling, pyramid schemes.
I don't work with CMS: WordPress, Joomla, Bitrix, Tilda, Wix and other website builders (if someone offers you a website on this in 2026 - run from those cultists :)).

AI is a powerful tool in my hands, and I use it where it genuinely helps. But it won't replace thinking, experience, and responsibility for the result - that's my zone, not its. After 20+ years in the field I've learned to draw that line clearly, and it's exactly that line which separates a specialist's work from automatic generation - from what today is called vibe coding.

Vibe coding is degradation: code gets written without understanding, the project falls apart over time, and the client is the one left to answer for it. That's not how I work.

Working with me is like finding a great dentist - once you do, you don't switch.

Portfolio

700+ websites and site improvements over 21 years, including freelance platforms. Development, improvements, SEO, fixing other specialists' mistakes.

180+ Medicine, health, beauty (YMYL)

140+ E-commerce

125+ B2C services and products

50+ Psychology and psychological services (YMYL)

70+ Legal services (YMYL)

35+ Automotive

100+ Other industries

Tech Stack

MODX Revolution
Fenom (MODX)
pdoTools (MODX)
MIGX (MODX)
PHP
MySQL
HTML5
CSS3
SASS
Compass SCSS (legacy projects)
Dart Sass
Tailwind CSS
Bootstrap
JavaScript
jQuery
Material UI
LD-JSON
Node.js
Gulp / Webpack / Parcel
Github
Nginx
Apache
Redis / Memcached
Cloudflare
SSH / SFTP
htaccess
Cron
Let's Encrypt / SSL
VS Code
Adobe Photoshop
Figma

SEO Stack

Ahrefs
Semrush
Moz
Majestic
SimilarWeb
Ubersuggest
Screaming Frog SEO
Topvisor
Google Search Console
Google Analytics
Google Tag Manager
Google Cloud API
PageSpeed Insights
Google Business Profile
Schema.org, OpenGraph
XML Sitemaps
Google Merchant XML Feed
Meta Catalog XML Feed

Services

My services for your business

Web Development

Architecture-first MODX development: clean code, proper structure, no technical debt from day one

Full cycle across four directions:

Backend - multilingual MODX sites built on solid architecture and clean code. Version control, CI/CD deployment, staging environment, DB query optimization and index analysis.

Frontend - pixel-accurate layouts for all current devices - desktop, laptop, tablet, mobile. Semantic markup, cross-browser compatibility, retina graphics, critical font loading and image optimization.

Performance - Core Web Vitals in the green zone: minimal LCP, zero layout shift, no render-blocking resources. Critical path optimization, lazy load, resource preloading, server-side caching strategy.

UX/UI & Prototyping - user journeys, wireframes and interactive prototypes validated before a single line of code is written. Usability audit, navigation logic, content hierarchy and interface decisions based on real target audience behavior.

Security & Server Administration

Hosting and VPS administration, spam and bot elimination, network-level blocking, client data protection

Full server administration: hosting and VPS configuration, OS-level hardening, firewall rules, access control. Spam and bot suppression - traffic analysis, IP and subnet blocking, rate limiting, honeypots, CAPTCHA integration. Protection of client data: encrypted connections, correct permission model, isolated environments, no unnecessary exposure. Security headers, CSP, HSTS, X-Frame-Options - configured against real attack vectors, not ticked off a checklist.

Automation & Integrations

Routine tasks automated once - running reliably for years without maintenance overhead

Eliminating manual operations through custom scripts, MODX hooks and plugins, cross-service integrations. REST API, webhooks, event-driven cron pipelines. Built for long-term reliability - not quick workarounds that break with the next update.

Technical Support

Deep codebase knowledge, not surface-level fixes from someone reading the docs for the first time

Continuous maintenance with real knowledge of the project's architecture and history. Proactive dependency updates, uptime and performance monitoring, rapid incident response. Problems get solved at the root - not patched over until they resurface six months later.

Migration to MODX

Moving from any CMS or website builder to MODX - URL structure preserved, rankings protected

Full site migration from any platform to MODX - without losing search positions, content or internal structure.

What's preserved: URL structure with 301 redirects, meta tags and headings, internal linking, page content in full. A complete redirect map is built before migration starts - no broken links, no 404s, no ranking drops after launch.

What gets rebuilt properly: clean MODX architecture instead of plugin bloat, semantic templates instead of auto-generated markup, a fast and manageable admin panel instead of an overcrowded CMS. The result is a site that loads faster, costs less to maintain and performs better in search.

CMS platforms: WordPress, Joomla, Drupal, Bitrix, TYPO3, MODx Evolution, DataLife Engine (DLE), NetCat, UMI.CMS, Amiro.CMS, Opencart, PrestaShop, Magento.

Website builders: Tilda, Wix, Weebly, Squarespace, Webflow, uCoz, uKit, Setup.ru, Nethouse, Taplink.

Custom solutions: handwritten PHP, legacy frameworks, outdated in-house CMS - migrated with full content and structure audit.

SEO

19+ years in SEO since the earliest algorithms - survived every core update, know every pattern

Full cycle across three directions:

On-Page - content strategy, keyword mapping, meta tags, heading structure, URL architecture, internal linking logic, image optimization for crawl and load.

Off-Page - link building, local citations, niche directories, drop domains: sourcing relevant expired domains, transferring link equity, recovering damaged backlink profiles.

Technical - server response time, HTTP headers, crawl budget management, canonical and hreflang implementation, sitemap structure, robots.txt logic, duplicate detection, redirect chain analysis, backend error impact on indexation, server log analysis and crawler behavior patterns.

Local SEO

Stable local pack presence built on correct signals - no tricks that collapse after the next algorithm update

Sustained local pack presence: consistent NAP signals across all platforms, geo-targeted landing pages with genuine local relevance, query coverage by district and service zone. Full Google Business Profile optimization, local citation audit and build-out, review acquisition strategy.

Schema.org Markup

Markup Google actually picks up - not just valid, but strategically structured to earn rich results

Any schema type matched to your business structure and location. Purpose-built solutions for local businesses: geo-targeted coverage within 25km via areaServed with precise coordinates and service zone mapping. Script-based auto-generation tied to the CMS data model, validated through Rich Results Test and Search Console.

Drop Domains

Domains with verified link equity - clean history, relevant profile, transferred without losing a single point

Sourcing domains with proven link history: Web Archive verification, incoming link quality analysis, thematic relevance and topical authority assessment. Full Google penalty and manual action diagnostics, spam profile scoring, filter detection. Technically correct link equity transfer - no dilution, no redirect errors, no indexation issues during migration.

AI Search & LLMO

Content structured to be cited by AI as a source - not just ranked, but referenced in generated answers

Content optimization for Google AI Overview and AI-mode search - getting into generated answers, not just organic listings. Structured content with unambiguous definitions, FAQ blocks and citable data points. E-E-A-T signal reinforcement, semantic markup, correct heading hierarchy and passage-level optimization for the fragments AI models select as authoritative sources.

Analytics & Conversions

Tracking that measures what actually matters - not vanity metrics and default reports nobody reads

Full implementation via Google Tag Manager: containers, custom triggers, variables and a correct dataLayer architecture matched to your site's data model. Micro-conversion tracking - scroll depth, time on page, click patterns, form interactions, video engagement. End-to-end funnel tracking through to transaction. Audience segmentation, multi-touch attribution modeling, drop-off point diagnosis. Custom dashboards with data import from GA4, GSC, Google Merchant and Topvisor.

Google Merchant & Meta Shopping

Feeds Merchant Center accepts without errors and keeps in sync without your daily involvement

Full automation of feed generation, updates and validation for Google Merchant Center and Meta Shopping formats. Custom fields, supplemental feeds, additional attributes - automatic synchronization with the live site catalog. Continuous error and warning monitoring: data is always current and clean, disapprovals caught before they impact campaigns.

Contacts